Rebrand visual identity. In collaboration with Brand New Studio
Shield is a cross-regulation ecomms data management platform.It gathers electronic communications and provides regulation on eComms and trades.
The Client approached us to do the rebranding of their visual identity. To represent the idea of data management the visual identity features a layered radar. The radar carries all the necessary analogous references to represent the constant search and integration of information and technology through the simple merging of
multi-layered and geometric fan of transparencies. The thin
radial lines reinforce the idea of a radar that seeks information
and gives the illustion of dynamic, contant movement .