Brand identity design
‘Abaita’ is a kosher Mediterranean restaurant with an Italian flair, and the logo is a union between its Italian and Jewish personality.
The word ‘Abaita’ in Hebrew means home; coming back home; the ability to return to a place after traveling away from it. Accordingly in Italian, only in metathesis with an almost identical pronunciation.
The logotype is simple yet distinctive. It is written in Latin letters but is decorated with Hebrew punctuation marks that gives the logo its duality yet perserve a solid identity.
Branding, graphic design